1) Information we collect

We may collect the following information depending on how you interact with our site:

• Booking details: name, phone/WhatsApp, email (if provided), tour date, number of guests, pickup location, and special requests.
• Communication: messages you send via WhatsApp, email, or forms.
• Technical data: IP address, browser type, device info, pages visited, and approximate location (derived from IP).

2) How we use your information

We use your information to:

• Confirm availability, pickup timing, and booking instructions.
• Provide customer support and respond to inquiries.
• Improve our website performance, content, and user experience.
• Prevent abuse, fraud, or suspicious activity.

3) Legal basis for processing

We process personal data when one or more of the following applies:

• Contract: to provide and manage your booking request.
• Legitimate interests: to operate, secure, and improve our services.
• Consent: where required (e.g., certain cookies or marketing messages).
• Legal obligations: to comply with applicable regulations.

4) Sharing your information

We do not sell your personal data. We may share information only when needed to deliver the service or comply with law.

• Operational partners: drivers, camps, and tour operators (only necessary booking details).
• Service providers: website hosting, email services, analytics (limited technical data).
• Legal: if required by law, regulation, or authorities.

5) Cookies & analytics

Our website may use cookies and similar technologies to provide essential functionality and improve performance. Some tools (like analytics) help us understand which pages are useful and how visitors navigate.

• Essential cookies: needed for basic site functionality.
• Analytics cookies: help measure traffic and improve pages.
• Marketing pixels (if enabled): used to measure ad performance (only if you choose to run them).

If you use a cookie banner plugin, this policy should align with your cookie settings.

6) Data security

We take reasonable measures to protect your information, including access controls and secure hosting. However, no method of transmission or storage is 100% secure.

• Limit data access to authorized staff only.
• Use secure hosting and standard website security practices.
• Encourage guests not to share sensitive details in messages.

7) Data retention

We retain your data only as long as necessary for booking management, customer support, and legal compliance.

• Booking records may be kept for operational and accounting needs.
• Support messages may be retained to improve future assistance.
• You can request deletion where applicable (see next section).

8) Your rights

You may request one of the following (subject to legal limits):

• Access to the personal data we hold about you.
• Correction of inaccurate data.
• Deletion of your data (where applicable).
• Restriction or objection to certain processing.

9) Contact

If you have questions about this Privacy Policy or want to request changes to your data:

• Email: booking@bookdesertsafaris.ae
• WhatsApp: +971 54 429 1806